Products & Services

PRODUCTS & SERVICES

The garments are made from plant-based materials such as aloe vera, rose, soy protein, and banana, as well as linen, cotton, cashmere, and pashmina. Fabrics are then dyed using the extraction’s natural resources derived from roots, leaves, bars, trunks, fruits, or nuts. Our raw materials are organically certified by the GOTS and EPFC certification bodies. And getting the brand itself certified by the GOTS is under process.

Keeping in mind sustainability and our vision, we adhere to the principle of causing minimal harm to the environment by delivering the finest pieces of organic clothing with exquisite patterns.

It focuses on both the social and environmental impact of fashion, seeking to improve the working conditions of laborers and the environment. We aim to deliver a purely organic, eco-friendly, and sustainable range of products to our consumers without causing any harm to the environment.

RAW MATERIALS

Fabric

The garments are made from plant-based materials such as Aloe vera, Rose, Soybean protein, and Banana, milk, rose as well as Khadi Silk, Eri (Ahimsa) Silk, Linen, Organic cotton, Cashmere, Pashmina, etc. These fabrics, for example, are UV resistant and antibacterial. The fabric looks like silk and is incredibly soft and lightweight due to its light-reflective properties. Due to their longevity and smooth texture, they may be worn all year.

Since our fabrics are not processed with harsh chemicals, the resulting clothing is more comfortable when worn and is a great alternative for people with sensitive skin too.

Eri Silk

It is non-violent silk that does not require killing the moth to extract the Fiber. The moth leaves the cocoons after spinning and flies off. For this reason, Eri silk is considered to be the most preferred material of Vegans and Buddhists. It is one of the most durable and strong fibres. It is cooling in summer and warming in the winter. Eri Cocoons are open-mouthed. They cannot be reels into raw filament yarn but spun like wool. Before the silk can be spun, the moth has to leave the cocoon before processing.

Soy Protein Fiber

With the softness of silk, soy fabric or “vegetable cashmere” is one of the world’s most eco-friendly fabrics. Produced using soy protein derived from the hulls of soybeans, this intriguing textile takes a waste product and transforms it into a usable textile with minimal use of toxic chemicals and limited processing. Soy silk fabric also has unique properties due to its composition. For instance, this textile is naturally UV-resistant.

Khadi Silk

Khadi derived from khaddar is a hand-spun and woven natural fiber cloth Khadi Silk Fabric sits comfortable, lightweight, soft, and feels smooth to the skin therefore attracts a lot of buzz. That earthy look fused with natural dyes makes it suitable for dresses and shirts and scarfs.

Organic Cotton

Sustainability is dependent on local dynamics, and organic cotton is no exception. Cotton is one of the most popular fabrics used in warm temperatures. A soft, breathable textile, cotton is soft and fluffy with cooling properties. Its lightweight and airy texture makes this textile a first choice in the summers.

India is the largest producer of cotton in the world, and our close proximity of the spins, has given us the opportunity to experiment and achieve some unique, extraordinary variants of the cotton fabric.

The production of organic cotton fabric uses less energy, releases fewer greenhouse gases and due to the improved soil quality, uses significantly less water. Each year, conventionally-grown cotton producers use nearly $2.6 billion worth of pesticides – more than 10% of the world’s pesticides and nearly 25% of the world’s insecticides. Cotton growers typically use many of the most hazardous pesticides on the market including aldicarb, phorate, methamidophos, and endosulfan. Organic cotton avoids the use of synthetic pesticides and fertilizers; and on average uses 91% less water and 62% less energy than its conventional counterpart 2. GOTS is our target standard and all but one of our sources is accredited to this level.

Dyes

With the objective of developing 100% organic garments, dyeing processes that use less water and chemicals, and hence consume less energy, are being utilized. Natural colors come from natural sources. The majority are plant-based and derived from roots, wood, bark, berries, lichens, leaves, flowers, nuts, and seeds.

Our dyes are completely natural and have been approved by the Global Organic Textile Standards.

Product Packaging

Furthermore, At Puretathya, being committed to environmental sustainability, we use 100% plastic-free & eco-friendly packaging materials for our products. Our values are carried forward through eco-conscious packaging to sustain the practice of reducing wastage and causing minimal harm to the planet and the people.

We use packaging materials that can be easily biodegraded and recycled such as corrugated cardboard boxes, and seed paper tags that may or maybe grow into plants but would not leave any residue behind lastly, we use recycled wrapping sheets that are organically certified.

Product Lookbook

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